Airing of Grievances:

Here at Pacvertise we’ve got a lot of problems with you people in marketing who choose the holiday gift.  Stop with the generic ideas, the Godiva and gift cards!  Can your clients even remember what you sent them by the time the New Year rolls around?

Stop thinking gift and start thinking marketing campaign, client retention and relationship building opportunity.  To help, we’ve turned to the re-gifting experts at Seinfeld for some inspiration…

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1) BE THOUGHTFUL…

Show them you care.  A gift should be, above all, thoughtful.  The gift should reflect the character and personality of the sender and the recipient shouldn’t be left looking at the gift wondering… what were they (not) thinking… Oh Jerry!

Haagen-Dazs reflected their brand in this custom kit, that included a custom bowl and scoop for enjoying their premium ice-cream.  I wonder if it’s non-fat?

Standard Chartered wanted to reflect their local presence with custom teas from Africa and The Middle-East to show their commitment to those two regions.  A small touch, but meaningful.

The examples above demonstrate how to enthusiastically get into the Festivus spirit with hot chocolate, scarves and blankets.

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2. HAVE FUN – BE KREATIVE!

We can’t all be as prolific as Kramer, but, between us, we can certainly come up with some ideas for your clients that are spongeworthy…

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3)  TELL YOUR STORY!

Logos are for branding, custom artwork tells your story.  We can help you create art-inspired, full color merchandise that gives your brand personality.

Avoid logo merchandise where possible and turn your marketing into A Work of Art…

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4)  DO IT CLASSY!

Presentation counts, if you want classy custom packaging…yada, yada, yada… Pacvertise has your back.

See what a difference the packaging makes:

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5. PERSONALIZE – DON’T FORGET THEIR NAME!

A friend of mine once received a holiday gift (from his employer!) that had no information inside on who sent it.  Using variable data printing we can now add personal information to both the packaging and the contents.

They say a person’s name is their most favorite sound in the world (well, maybe not for everyone).

Personalized merchandise is perfect for company meetings, events and…

…Holiday parties (‘who’s dancing?’)

We can also include a personal card or your marketing materials…

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Final Episode:

So, you liked the gift examples above, but you’ve left it too late to do something real classy or you’ve thousands of clients and need something that ships first class mail?

Don’t worry (there’s nothing wrong with that), we can still help.  Just Contact Us right now (today, yes, this very minute) and say…

Here are some more gift ideas if you can’t get your hands on rye bread…

Our websites:

www.Pacvertise.com  (gifts, promo items, packaging, print and inserts)

www.ThisTimeItsPersonal.co  (gifts and incentives that the recipient can personalize themselves)