Unboxing and influencer marketing are a great opportunity to promote your brand, tell your story, engage followers and benefit from the halo effect of being associated with a thought leader.

However, this form of direct marketing is not new and companies have been creating three dimensional marketing for decades. Now, however, your marketing kit has the potential to be seen by millions. We have created custom influencer marketing kits for many brands and the competition for attention keeps increasing.

Here are our 5 tips to a successful influencer marketing kit campaign:

1. PRESENTATION IS KEY

Make sure the packaging reflects your brand personality and image. Take advantage of full color printing on the cover and inside to create that wow factor. Think of the elements of the packaging as a large canvas on which to tell your story.

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Have fun with the packaging, with the magic of print you can turn a plain box into a boom-box or a refrigerator or a suitcase…

2. MAKE IT PERSONAL

The recipient should think that the box was created just for them. Personalize the presentation as much as possible; include a hand-written note, print their name on the box or you include a custom portrait of the recipient, as Olay did to promote their new face mask.

3. MAKE IT INTERACTIVE

Make the experience as interactive and engaging as possible.

And make sure to have a call to action. QR codes, videos, coupons etc.

Not all influencers are famous; for this marketing kit the target was grocery buyers.

The call-to-action centerpiece was the QR code on the box’s underlid and related messaging, which invited recipients to scan the code to be routed to a website where they could enter a contest for a chance to win $500. To be eligible, people had to provide contact details that would sign them up for the commission’s newsletter.

RESULTS 100%. That’s how many of the approximately 250 recipients scanned the QR code and entered the contest – and thus the commission’s e-newsletter list.

4. THE INSERTS

Carry over the theme of your story with a complementary selection of useful and trivial gifts, you can’t go wrong with food and fun!

5. SURPRISE!

It has been said that surprise is the best marketing tool. Add a little twist of surprise to your marketing kits, change the packaging from a box to… a crate, a bag, a paint tin!

Add unexpected elements such as the fake grass in this Red Bull influencer kit.

From artichokes to teeny-weeny sweatshirts, include something that they would never expect to see in a box…

If you would like to get started on a custom marketing kit or creative influencer marketing kit, please Contact Us today to discuss your project.