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Pharma Turns to Pretzels for Launch…

June 10, 2016

A pharmaceutical company was introducing a new medication that needed to be taken with a salty food.  They were looking to create awareness of this in a fun and creative way to break through the clutter.  To satisfy this,    a one ounce, four-color process, fully customized bag with triangle shaped pretzels inside (the triangle is the logo of this particular medication) was created.

 

Success:  300,000 cello bags were ordered and all expectations in terms of sales and awareness were exceeded.

We offer full color, retail quality packaging for everything from food to marketing kits.

For more information, visit our Tasty Launchers and Mini Launchers pages:

 

http://launchers.co/products/tasty-launchers/

http://launchers.co/products/mini-launchers/

 

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