Our Blog

Coca Cola – Gas Station Launch Case Study

June 10, 2016

Coca-Cola® took advantage of printing a Music Download code on the side of specific soft drink cups in a campaign featured at thousands of Exxon Mobile® On The Run stores nationwide.

By printing on-pack, Coke minimized the distribution and training costs typically associated with running an in-store giveaway of this size. Delivering codes directly on an item or within product packaging is a cost-effective approach that not only lowers distribution costs compared to other similar items, but also eliminates extra training of staff that would otherwise be necessary for other types of promotions. Additionally, an already limited-edition Coca-Cola cup offered free music downloads, which added even more value to the product. Digital rewards can create a desirable appeal for any product with on-package or within product printing.

For more information on our Digital Launchers, please visit:

Digital Launchers

coca-cola-2

 

 

Related Post

Super Bowl – Los Angeles 2022 Hotel Gifts & Amenities For Your Guests…

Super Bowl LVI will be the 56th Super Bowl and the 52nd modern-era National Football League (NFL) championship. The game is sche...Read more

INFLUENCER MARKETING KITS – HOW TO CREATE OMG RESULTS!

Unboxing and influencer marketing are a great opportunity to promote your brand, tell your story, engage followers and benefit from the halo effect of being associated ...Read more

Stop The Re-Gifting! Seinfeld’s Top 5 Employee Gift Tips…

Airing of Grievances:

Here at Pacvertise we've got a lot of problems with you people in HR who choose the employee holiday gift....Read more