1. PERSONALIZE.

They say our favorite word is our own name (chocolate is probably a close second).  New technologies allow for personalization of names on both packaging and the gift/premium inside.

So make sure you integrate personalization into your next campaign.  It will make you stand out and ensure the piece is opened and kept!

Direct Mail Pacvertisers

2. FUN(NY)

Life doesn’t have to be serious all the time and neither does marketing communications.  According to a Harvard Business Review article – “Surprise is the best marketing tool”.  By bringing a smile to your audience, you improve their amenability to your message and show there is a human being on the other side of the communication…

Word-Play Pacvertisers

3.  INTERACTIVE

We’re all just kids at heart and direct mail pieces that take advantage of the desire to play and explore ensures complete attention and intensive interaction with your message.

By adding a task or challenge to the piece, we can create a campaign that increases shareability via social media and is an obvious call to action.  One university included a cube challenge in a mailing and asked participants to share a picture of the completed cube using a suggested hashtag.

Fun & Games Pacvertisers

4. GIFTS & PREMIUMS

Thoughtful gifts and premiums show appreciation and increase school pride and ties to the alma mater.  Here at Pacvertise we have a range of unique gifts and promotional merchandise that can be used as incentives for fundraising or as a thank you for a donation or to assist in university recruitment campaigns.

Custom Pacvertisers

5. THREE DIMENSIONAL

“The use of object-mail, grabbers and freemiums plays a role in almost every direct-mail campaign I develop” – Dan Kennedy, Direct Mail Guru.

Adding a little surprise to your direct mail efforts will increase open rates dramatically and make it more memorable.  The additional cost to add a premium can be surprisingly small, as we can see in the examples below…

Product

6. A Picture Tells a Thousand Words.

If your university branding consists of simply adding your logo to a promotional item, you are missing a big opportunity to tell your story.  Developments in printing techniques mean that there is now no reason not to use full color for your packaging and premiums, even for short runs.

In your efforts to stand out from the competition for our attention, the use of color is dramatic and memorable and will tell your story quickly and easily, in a way that a simple text or logo can not.

If you have a direct mail campaign for your alumni, donors, students or potential recruits where you would like to add a little ‘surprise’ to your efforts, please Contact Us, we would love to work with you!

Looking for some additional inspiration?  Visit our products page:

Product